Project report on honda consumer behaviour behavior. Sreeramulu assistant professor, department of business management, osmania university, hyderabad 7. Products hero hondas product range includes variety of motorcycles that have set the industry standards across all the market segments. It is observed that the customers of hero, bajaj honda bikes. Finance financial analysis created 6 years ago updated 6 years ago by sayed arif 0 comments, 4505 views financial analysis of hero moto corp and bajaj auto history board of directors. Mar 02, 2019 hero motocorp is a public automotive company dealing with the manufacture and sales of scooters and motorcycles. Customer satisfaction in bajaj customer satisfaction. A project report on study on customer satisfaction towards honda two wheeler submitted by. The customer is likely to be salaried and in the first job. Distribution of the respondents according to the background characteristics backg round characte ristic s. Apr 20, 20 honda has also createdjoint ventures around the world, such as honda siel cars and hero honda motorcycles inindia, guangzhou honda and dongfeng honda in china, and honda atlas in pakistan. Abstractthis research paper has to discover the customer satisfaction level towards the product quality and services of hero honda bike brand. Jun 28, 2007 four honda models topped the rankings for their vehicle segments in an annual j. A project report on customer awareness and effectiveness of hero.
The manufacturing and distributing system of honda are also sources for the succession of honda. The study on consumer buying behavior of hero moto crop is needed to determine the current consumer buying behavior of the company the study has to will make clear the usage by which hero moto corp. A study on consumer satisfaction towards hero honda. A comparative study of customer satisfaction towards performance of.
Hero moto corp download and upload project reports related. Api dominated the scooter market with bajaj auto ltd, a company that became a legend in the scooter industry. Hero hondaglamour poor servicing dear sir, i regret to inform the extremely poor service provided by one of your dealers. A study on customer satisfaction towards herohero honda bikes. Current market positionwith high fuel prices and a weak u.
A study on customer satisfaction towards hero hero honda bikeswith respect to chennai by murali krishna of a project report submitted to the faculty of management studies in partial fulfillment of the requirements for the award of the degree of master of business administration chennai 600 062 may. Consumer loyalty is a sentiment joy or frustration coming about because of contrasting. The report is based on 3,776 customer surveys collected in second. Distribution of the respondents according to the background characteristics backg round characte ristic s freque ncies. Honda began unifying its multiple dealership channels into a single honda sales channel, seeking to strengthen the honda brand, enhance customer satisfaction, and help ensure lifetime customer loyalty. A study on customer satisfaction of a selected branded two. Introduction satisfaction is a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance outcome in relation to his her. Originally, the company was established in the year 1982 and was called by the name of hero honda but in the year 2011, the company decided to split with its honda group and hence a new company was formed by the name of hero motocorp. Hero moto corp download and upload project reports related to hero moto corp. Honda scores high in annual customer satisfaction ranking. The main motive of project report was to enhance my. Hero honda motors limited annual report for 201011. With a younger customer base, the attributes that are sought of a twowheeler have also changed. Project report on study of consumer behaviour regarding.
Honda will continue to fulfill our responsibility as a company dedicated to the creation of new value, excitement and genuine customer satisfaction. Customer satisfaction is a broad concept and involves such factors as the quality of product, the quality of the service provided, the atmosphere of the location where the product or service is purchased, and the price of the product or service. Hero honda poor customer service consumer complaints. A study on customer satisfaction towards honda activa. Project report of research methodology on comparative. Hero motocorp history hero motocorp information the. The most appealing factor for choosing a hero honda mc was the fact that i would be provided with the best servicing facility around the country. Hero motocorp is the leading two wheelers manufacturer in india. Businesses often use customer satisfaction surveys to measure customer satisfaction. Hero honda case study solution case study analysis.
The company also started manufacturing scooter in 2005. In the case of hero honda we see a gradual increase in the inventory turnover whereas in case of bajaj auto ltd there is a sudden increase the reason cited is the better percentage increase in the sales of hero honda and also the raw mater costs as a perentage of total sales increase from 69. Right cost the strategy has been successful to date and hero honda motors india ltd. Babasab patil, a project report on the comparison between hero honda. It is reported that hero motocorp has five joint ventures or associate companies, munjal. Hero honda motors selects cyberoam for reliable and costeffective network protection background thechallenge in april, 1984 hero cycles, india and honda motor company, japan inked a joint venture and the worlds single largest motorcycle company was born. The strategy of hero honda motors was to capture the market by offering a superior product at an affordable price, with excellent customer service.
I am a proud owner of a hero honda glamour motor cycle. Project report on study of consumer behaviour regarding two. Lakshmi priya,assistant professor in commerce, sree narayana guru college, coimbatore105 introduction the prosperity of every business unit depends upon the efficiency of marketing. It is the overall operation pattern to framework of project that. The main objectives of thesis to analysis the market potential towards purchasing of motor cycle. Deepika abstract in the present era, customer is the centre point of all the marketing activities and all the players in the market are trying to hold their place in the minds of the consumers. This report is an overview of hondas philanthropic initiativesa description of what we have done and intend to do. Indias top two wheelers manufacturers by volume, hero moto corp. Interpretation customer satisfaction of herohero honda motocorp is very. A study on customer satisfaction of honda activa in chennai.
The following survey should take about 2030 minutes to complete. Acknowledgement the research on customer satisfaction survey of maruti udyog ltd. In 2011, hero honda launched the splendor pro with changes in body fairings, selfstart features, alloy wheels and other improvements. A project report on customer awareness and effectiveness of hero honda passport program mba, author.
It also captures the holding period returns and annual returns. Kapadia director 3 pre face i undertake writing this report because i am a. Power and associates customer satisfaction survey of u. Hero motocorp, in its endeavor to remain technology pioneer, will continue to innovate and develop cutting edge products and processes. Vol1 issue3 2016 international conference on research. Servqual, service quality, customer satisfaction, hero, bajaj, honda. Working capital management in hero honda management paradise.
A project report on customer satisfaction survey of maruti. A study on customer satisfaction towards herohero honda bikeswith respect to chennai by murali. Introduction satisfaction is a persons feelings of pleasure or disappointment resulting from comparing a products perceived performance or outcome in relation to his or her expectations. Pdf adobe acrobat customers satisfaction towards two wheelers and to analyze the factors influencing on. A summer internship project on a study on perception of consumer.
We appreciate you taking the time to complete our survey. A study on consumer satisfaction towards hero honda splendor. Marketing mix of hero motocorp 4 ps of hero motocorp. It is seen as a key performance indicator within business and is part of the four of a balanced scorecard. Mar 15, 2015 a study on customer satisfaction towards honda activa 1. Incorporated in 1984, hero honda is a joint venture between indias pa schedule sp instructions pdf hero group and japans honda. It enabled them to implement better cost controlling measures. A study on customer satisfaction of a selected branded two wheelers in south coimbatore d. We use cookies to improve your experience on our site and to show you personalised advertising.
Customer satisfaction level for two wheeler vehicle crossing 6 million two wheelers with exact sales standing at 6,208,860 during the year 200405. Hero moto corp download and upload project reports. Following the opening up of the economy and the increasing exposure levels of this new. Doc a study on customer satisfaction of honda activa in chennai. The influence of the salesperson in customer satisfaction in an article titled, the influence of salesperson selling behavior on customer satisfaction with products, brent g. Four honda models topped the rankings for their vehicle segments in an annual j. Term paper of information management in business on hero honda information management, n. By using this website you agree to our cookie policy. The birth if the indian two wheeler industry started in 1950 when automobile products of india started manufacturing scooters. After the separation of hero group and honda motor company,2 the splendor is now manufactured by hero group only.
Boles examine the effects of nonproduct related construct on customer satisfaction with major retail purchases such as automobiles. Doc a study on customer satisfaction of honda activa in. Pdf a study on consumer satisfaction of two wheeler bikes. For example, a focus on customer satisfaction can work alongside existing segmentations to support.
Finding the right way for a company depends on understanding your customer and on having a clear vision of the role that customer satisfaction is to play in the strategy. Mini project report submitted to the school of management by ansiya. Maruti suzuki fiat general motors opel, chevrolet ford hindustan motors, mitsubishi honda hyundai baja tempo marinara maine elect. The study on consumer buying behavior towards the purchase of motorcycle is very essential to launch new product. The research proved that customers see bajaj as the company manufacturing stylish and quality motorcycles. Pgdfm 5 pgdim 5 pgfm 5 pgdfmp 5 pgdom 5 pgdhrm 5 dim 5 pgdmm 5 2019 assignment for nmims 495 nmims customize assignment 495 pdf 476 cheap 474 free 474 lifestyle product 471 study material 459 financial services 448 entertainment. Project report of research methodology on comparative study. Hero honda renews alliance with honda motortwowheeler major hero honda and sbi card, the credit card arm of state bank of india, have joined hands to launch indias first cobranded credit card in the twowheeler industry 2005new product launches widen hhmls product portfoliotwowheeler major hero honda on october 5 announced launch of. As this era is regarded as era of technology, so it is very hard for any organization to escape. Over the past 1015 years the demogr aphic profile of the typical twowheeler customer has changed. All survey responses will be kept confidential and used solely for research purposes.
Customer satisfaction of quality and style was high on pulsar. Limitation of the study respondents the study focused on the customer satisfaction of honda activa at north chennai in tamil nadu and findings of. The project has entitled as a study on consumer buying behavior towards hero moto crop in erode. Hero honda contact information and services description. Customer satisfaction on honda activa a special reference. The necessity for studying customer satisfaction arises because of the fact that in todays dynamic environment customers are the king and it is the customer who determines the success or failure of any business organization. A study on customer satisfaction towards herohero honda. Customer satisfaction can be defined in many different ways.
A study on customer satisfaction towards hero hero honda bikes with respect to chennai 1. Customer loyalty is an ultimate expression of how well a brand is doing in the market. Find out from consumer report s owner satisfaction scores based on extensive survey data. A customer is not an interruption of marketers work he is the purpose of it. Honda has also createdjoint ventures around the world, such as honda siel cars and hero honda motorcycles inindia, guangzhou honda and dongfeng honda in china, and honda atlas in pakistan. Honda tops in customer satisfaction survey cbs news. Pdf a study of behaviour of maruti sx4 and honda city.
With your download, get the 20 best papers relevant to this one, including 19 top related papers. If marketers raise expectations too high, the buyer is likely to be disappointed. Products hero honda s product range includes variety of motorcycles that have set the industry standards across all the market segments. The objective of my survey was to study customer satisfaction of after sales. Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products. Find out from consumer reports owner satisfaction scores based on extensive survey data. Pdf customer perception towards bike in surat city rishi patel. Please give suggestions to improve your present brand. A project report on customer satisfaction level for. A st udy o f behaviour of maruti sx4 and honda city customers in jaipur t able 1. Introduction customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation.
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